shopify ecommerce features
eCommerce Insights

Ecommerce features to enhance the customer’s experience

E-commerce is expanding rapidly with the spread of smartphones and the internet at all levels of society worldwide. And its growth and gains are already visible in studies conducted in numerous wealthy countries. Still, as business moves to developing and impoverished countries, we will see even more favourable results in the future. 

E-commerce creates a global commercial channel that will increase activity in the coming years. Globalization’s impact on economies worldwide will be better knowledge and information technology growth and innovation. In addition to the preceding trend, Shopify Ecommerce Features are widely accepted worldwide, and this plays an essential role in marketing and job marketplaces.

Additionally, running an online business requires the use of an eCommerce website. However, it is also critical to have one with all of the necessary eCommerce features to ensure success. A strong eCommerce website will provide the customer and the merchant with all of the tools they need to complete a successful transaction. 

Here are the top ten Shopify ecommerce features to look for when building an eCommerce website


The safety and security function is regarded as one of the most important features of any ecommerce platform since it ensures that no critical data, such as credit card information, is kept and that all prepaid shipments are processed through a secure payment gateway. Passwords are scrambled and not saved in plain text. SSL should be used to secure all websites. The servers are secure and protected by cutting-edge services.

Provide an Omnichannel Customer Experience

This is yet another important feature of Shopify ecommerce mobile apps. As your clients can be found on the internet through all mediums. So you should be as well! Delivering an effective Omnichannel consumer experience is the way to go!

Omnichannel marketing has the potential to increase conversion rates significantly. Make sure that any important contact information, such as email addresses and phone numbers, is easily accessible on your website. Furthermore, the emergence of chatbots has made it easier for customer support departments to be available 24 hours a day, seven days a week, and automate solutions to frequently requested inquiries.

Improve Website Navigation 

Online shoppers are divided into three types based on their expectations, intents, and needs. It contains the following items: People who are already aware of what they are looking for. Shoppers who are certain of what they want will go straight to the product search bar. Your customers will find what they are seeking if your ecommerce features are placed strategically. 

You might also want to include autocomplete to help customers who can’t remember the exact product name. This greatly enhances the consumer experience. People who visit your ecommerce website. Customers who visit your website require sorting options, such as brand, colour, price, and size. Allow them to customize their search experience.

Enhance Customer Service

E-commerce websites, like traditional businesses, must provide excellent customer service, particularly on sections reserved for customers alone, such as the checkout page or confirmation email. Just because its customer service doesn’t imply you have to connect with them directly. 

Nonetheless, make certain that all of your contact information, such as email addresses and phone numbers, is displayed on every page of your ecommerce website. This allows your customers to contact you if they have any questions or concerns regarding the goods they purchase. Don’t overwhelm your customers with unnecessary material, especially in the FAQ section. Include only the information that is required.

Minimize the Hassle in the Checkout Process

Keep it simple – this is nothing new; therefore, it is necessary to keep business transactions simplified. People, in general, appreciate uncomplicated online transactions. Many businesses don’t give much thought to how difficult or easy it would be to complete the checkout process.

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Offer a clear returns policy

One disadvantage of online shopping is that buyers cannot try on or test your product before purchasing it. So it would help if you offered a reasonable, easy-to-find, and transparent returns policy so that people feel confident in returning products.

Upselling and cross-selling

This is amazing Shopify b2b ecommerce features, of offering relevant products to your clients is a good method of delivering a better online experience. Please make certain that you do not bombard buyers with unrelated products but rather that you present items that suit their shopping cart. 

Make valuable offers with a clear call to action. It would help if you also thought about the frequency of your messaging since constant upsells may turn off customers. By providing great discounts and complementary products, you may entice visitors to visit your online business and become repeat customers.

Payment Gateway Integrations

A good Shopify eCommerce app features allows you to integrate with Multiple Payment Gateways rather than just a few. It is a necessary component of eCommerce websites that may make or break the user experience. 

Measure Customer satisfaction and loyalty

Finally, if you want to enhance something, you must first measure it to determine where the pain points are. You may rapidly evaluate sentiment about your products and services using customer satisfaction surveys (CSAT). And the Net Promoter Score (NPS) will inform you how likely it is that your consumers will suggest your company to others.

Provide product support

As there is an increase in number of customers that are purchasing your products, the customers simultaneously also wants customer support. You can increase the chances to answer the customers in ways like live chat, multiple channels for customer support, Product Support Pages, etc. 

If one or two of your customers doesn’t gets your answer quickly, they may find an alternate site that is easy-to-understand. Just as counter person is always available at a brick-and-mortar store, a live person should always be available to answer over real-time chat.


Every organization’s product features and pricing have been saturated by fierce rivalry. Customers are no longer content with a good product. To keep ahead of the competition, you must have a distinct offering. Providing a wonderful customer experience through your online store that has excellent Shopify ecommerce features and other channels is a guaranteed approach to help you do just that.